Ketch-Up Meetings
Brief: Make Heinz Jalapeno Ketchup Gen Z's #1 breakfast staple.
Problem: But... Gen Z often skip breakfast because they don't eat a so called "traditional breakfast". Instead, they prefer to eat breakfast throughout the day, which often interferes with their busy schedules.
Solution: With Ketch-Up Meetings, Heinz simply blocks your calendar so that you have time to enjoy your breakfast whenever and however you like it!





Made together with Lucas Kronemyr and Adam Wibom