Mindler
Problem: When this print ad was created, there was ongoing debate about whether we talk too much about mental health in society. We thought about it. And concluded that while it's great that mental health is openly discussed, it's less great that psychiatric diagnoses are often used casually in everyday language.
Solution: A print ad for Mindler that highlights how thoughtlessly psychiatric terms are thrown around. Something that can be harmful to those actually living with these diagnoses. We also launched a social media series during Mental Health Awareness Week to further raise awareness of the issue.
