The Perfect Finish
Brief: Show Americans that with Perdue chicken, it's easy to make restaurant food at home.
Problem: Cooking chicken at home can be tricky. Either there's a risk of undercooking it, or the meat burns entirely due to the phenomenon "chicken anxiety". A term that has over 70.5 million views on TikTok where people share their fear of cooking chicken at home.
Solution: Perdue steps in and teaches people once and for all what color the chicken should be when it's done. By creating a wall paint with the NCS color code of 165° chicken meat.
Made together with Johanna Jovlunden
